We were tasked with the concept development and delivery of an incentive event for workshop operators as part of a competition aimed at boosting sales.
The toughest part was to keep the look and feel consistent across campaigns while accommodating complex dealer‑specific needs.
Step 1
- Concept development, visual language, naming/wording
- Event promotion and attracting participants
through advertising and PR in trade journals - Banner and newsletter advertising
- Populating various internal and external websites
and content modules
Step 2
Full communication support throughout the event:
- Signage and flagging
- Vehicle branding
- Personalised participant documents
- Certificates and give aways
