LEDVANCE ist offizieller Premium- und Beleuchtungspartner von Bayer 04 Leverkusen und dem SV Werder Bremen und stattet deren Bundesligastadien mit hochmodernen Beleuchtungslösungen aus.
We carried out numerous communication activities across the stadium and club surroundings.
The tricky part about top‑tier boards is dealing with their wraparound shape. Even though each part is created separately, the boards have to look like one clean, continuous animation in the end.
Goal and pitchside boards are the ad spaces fans see most on TV so we had to create eye-catching animations while still following the DFL’s strict design rules.
Stadium screens are a great medium. At about 100 square metres, they show the corporate and product videos we create, plus infotainment formats like “Today’s number”.
We also run regular ads in stadium magazines and produce promotional videos that walk B2B audiences through the two case studies – complete with facts and project numbers – at trade fairs.
